Is LinkedIn Premium Worth It?

LinkedIn is a professional social networking platform that helps professionals connect and network with other professionals in their industry. LinkedIn is an effective tool for job seekers, businesses, and professionals who want to expand their network and reach new career opportunities. However, there is more to LinkedIn than just a simple platform for connecting professionals, and LinkedIn Premium is an excellent example of this.

LinkedIn Premium is a paid subscription service that offers users a range of advanced features and benefits. In this article, we will discuss the advantages and disadvantages of LinkedIn Premium to help you determine if it's worth the investment.

What is LinkedIn Premium?

LinkedIn Premium is a subscription service offered by LinkedIn that provides users with advanced features and tools. These features are designed to help users optimize their profiles, expand their network, and improve their job search capabilities. LinkedIn Premium offers a range of different subscription plans to cater to different needs, from job seekers to sales professionals.

Advantages of LinkedIn Premium

Advanced Search Filters

One of the most significant benefits of LinkedIn Premium is the advanced search filters. These filters allow users to search for jobs, companies, or individuals using specific keywords, locations, and industry filters. This feature can be incredibly helpful for job seekers or recruiters looking to find the right candidates for a position.

InMail Credits

LinkedIn Premium subscribers receive InMail credits, which they can use to message other LinkedIn members who are not in their network. This feature can be especially helpful for job seekers who want to reach out to hiring managers or recruiters who are not connected to their network.

LinkedIn Learning

LinkedIn Premium subscribers have access to LinkedIn Learning, a library of online courses and training programs. These courses cover a range of topics, including business, technology, creative skills, and more. This feature can be helpful for professionals who want to improve their skills or learn new ones to advance their career.

Profile Views and Insights

LinkedIn Premium subscribers can see who has viewed their profile in the past 90 days, as well as get insights into how their profile compares to others in their industry. This feature can be especially helpful for job seekers who want to know who is looking at their profile and adjust their profile accordingly.

Open Profile

With a LinkedIn Premium subscription, users can enable an open profile, which means that anyone on LinkedIn can message them for free. This feature can be helpful for job seekers who want to make themselves more accessible to recruiters and hiring managers.

Disadvantages of LinkedIn Premium

Cost

LinkedIn Premium subscriptions can be expensive, especially if you opt for the more advanced plans. For some users, the cost may not be worth the investment, especially if they do not use the advanced features regularly.

Learning Content

While LinkedIn Learning can be a helpful tool, the courses may not always be relevant to a user's industry or career path. Some users may find that the courses offered are too basic or not advanced enough to meet their needs.

Limited Benefits for Non-Job Seekers

Some of the advanced features offered by LinkedIn Premium are designed primarily for job seekers, such as InMail credits and job search filters. For users who are not actively looking for a job, these features may not be as beneficial.

Conclusion

Overall, whether LinkedIn Premium is worth the investment depends on a user's individual needs and goals. For job seekers or recruiters who need to expand their network and find the right candidates for a position, the advanced features of LinkedIn Premium can be incredibly helpful. However, for users who are not actively looking for a job or do not need the advanced features, the cost may not be worth it.